recent winner of slideshare contest
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View more documents from Dan Roam.
inspiring use of ppt and diagrams
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finding beauty in larger companies
It’s been a while since my last post, there’s nothing like an integration during a recession to remind one about change, and the true and very real challenges of business. It was an article about this very integration that prompted this post, an article that I myself could have written ten years ago when [...]
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A bad day in powerpoint land
Last week reminded me how far the industry has to go in consistent presentation quality. I wish I could say it was only a problem with junior people, still grappling with research, story telling and ppt. Over drinks last week, a friend who works as in a global insight role did tell me [...]
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focus groups are not (always) the issue
It is too easy to highlight any methodology by comparing it to focus groups - eg focus groups bad - twitter/neuroscience/ethnography/online good. You can replace the contrasting noun with whatever methodology is fashionable or new. (Though new gives us an opportunity to do things differently from before - we just don’t have to forget [...]
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7 links i followed while procrastinating
1.Excellent introduction to theory and its relevance for qual practioners by the redoubtable Alison Macleod
2. Illusion of quantitative research - a blog post that moves between The Black Swan and qualitative research
3. So many a second - so_many_a_second is a visualizer that shows mondial statistics on a human scale.
4. feisty debate over digital from [...] -
Discovering the truth by asking the right questions
Vicky Jones recounts a story where two engineers set up their own consulting business. “These guys did all the CAD work themselves. To them, this commitment to quality is what set them apart from their competition, and they trumpeted this difference on their web site and in all their marketing materials.This engineering firm [...]
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being more creative, inspired and innovative
Innovation continues to challenge us to be more creative; especially when incremental insights or ideas are not going to make enough of a difference to a client’s business challenges. Recently i had dinner with friends, including a film maker who puts aside 8 am-12 every day to just focus on his writing. No email. [...]
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qual research during recessionary times
Inevitably the focus changes during a recession, and especially so during what some friends now refer to as TGR - The Great Recession. There is lots of material around at the moment; the most recent from the erudite Joel Rubinson Marketing in a recession; people rethink what value means - here.
The article by [...] -
Ways to make powerpoint engaging
From Seth Godin - The hierarchy of presentations
“A presentation is a precious opportunity. It’s a powerful arrangement… one speaker, an attentive audience, all in their seats, all paying attention (at least at first). Don’t waste it.
The purpose of a presentation is to change minds. That’s the only reason I can think of to spend the [...] -
Creative Problem Solving - a useful qual tool
Increasingly qualitative researchers are adding ideation and innovation skills to a long list of skills (anthropology, semiotics,understanding of brands, running online communities, usability, and design thinking. Years ago a leading lecturer in media studies taught me that it was always useful to go back to the original text, process or experiment. Working with [...]
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