A well thought out piece that reminds us (yet again) of the need for playfulness, relinquishing control, being authentic, developing binding activities, working with the community and engaging consumers in a more participative way. Also - some nice references to how science fiction shapes the future, and, of course, the ever ubiquitious William Gibson [...]
Now, some time after The Cluetrain Manifesto came out with “Markets are conversations”, conversation is in danger of being an overused word. Mary Goodyear is an astonishing thinker, and she said nearly ten years ago that marketing evolution is the increasingly sophisticated dialogue between the marketer and the consumer. Yet examples of mass [...]
Several years ago a lot of pundits were discussing generation C. Jake Pearce wrote in idealog in 2006;
“Trendwatching.com says it’s C for ‘content’, meaning Gen C are defined by their production of original material. The bloggers at Digital Hive say it’s all about ‘creativity’—that Gen C want to become co-creators of their world [...]
So imagine if during your next presentation, all the clients were on Twitter, and could write ocmments. What would they say? Charlene Li who has now moved from Forrester to Altimeter has a presentation uploaded called The Future Of Social Networks.
This is the synopsis from Charlene Li of her presentation:
“Thesis: Social networks [...]
Just as i was thinking what an odd time it is to be caught between classic qual researchers who want to see “the whites of their eyes”, and quant researchers who approach online qual as data…. i came across the article below. It’s interesting to me that the area of social media monitoring (well [...]
This deck has a great range of community examples (and makes you realise how many there are in action)
The 10 Commandments of Community Management (Keynote)
View more presentations from getsatisfaction.
The changing role of technology in our lives has been discussed and debated whether it is the printing press, the telegraph or the mobile phone. Mark Weiser from the Xerox Palo Alto Research Center (PARC). coined the phrase “ubiquitous computing” around 1988. In 2002 Philips was talking about Ambient Awareness. Their belief [...]
Another great presentation from slideshare - summed up as “It’s about earning ownership of the experience where your products are used and brands are shaped”.
Context Marketing, arenas, utilities and the convergence of them
View more presentations from Helge Tennø.
I have been lucky enough to be travelling through Latin America - Mexico City, Buenos Aires, Sao Paulo, Curitiba, Rio and Santiago (which actually sounds like a perfect backpacker’s journey). As i write this there are 60 young Iron Maiden fans outside the front of this hotel in Santiago. So some observations remain consistent as [...]
WARC conference hears how research industry must gain new skill sets to glean insight from online consumers
From WARC - UK– The research industry must learn and incorporate a new set of skills to change the way it gains insight from consumers online, according to the Advertising Research Foundation’s (ARF) chief research officer Joel Rubinson.
Research attended [...]