Comments on: when was the last time you had a conversation with a brand? http://kumeugirl.com/?p=939 Thu, 09 Sep 2010 07:37:34 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Gavin Heaton http://kumeugirl.com/?p=939&cpage=1#comment-418 Gavin Heaton Mon, 11 May 2009 02:39:34 +0000 http://kumeugirl.com/?p=939#comment-418 You are right. The last thing I want to hear from a brand is the same old line they blast out from head office. But something interesting from someone who works for a brand/product that I use? Now, that could be interesting. Unfortunately, this also means realigning our business processes and re-casting our understanding of "corporate communications". And that is a much larger challenge. You are right. The last thing I want to hear from a brand is the same old line they blast out from head office. But something interesting from someone who works for a brand/product that I use? Now, that could be interesting.

Unfortunately, this also means realigning our business processes and re-casting our understanding of “corporate communications”. And that is a much larger challenge.

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