So imagine if during your next presentation, all the clients were on Twitter, and could write ocmments. What would they say? Charlene Li who has now moved from Forrester to Altimeter has a presentation uploaded called The Future Of Social Networks.
This is the synopsis from Charlene Li of her presentation:
“Thesis: Social networks will be like air.
Description: Your friends, your family, the people you care about, the people like you, will be available anywhere and anytime that you need them.
Examples: (Accompanying screenshots are in the slideshow.)
Shopping: When buying something on Amazon, you’ll be able to filter reviews to see those from friends, or chat with your music-loving friends to get advice on which headphones are best. (Slides 5-6)
Events: At conferences, you’ll be able to find friends or people with similar interests who are in the same session with you. (Slide 7)
Mobile: Apps on devices like iPhone will recognize when friends have the same app downloaded too, and invite them to play games, interact with content, etc. (Slide 
TV: Twitter streams were integrated into Current TV’s presidential debates coverage. Integra5 is building a platform that will enable friends (via Facebook Connect) to chat with each other right on the TV screen via PC or mobile. (Slides 9-10)
Enterprise: Salesforce.com integrates Facebook profiles into customer records, while Lotus Notes shows the LinkedIn profile of an email sender. (Slide 11)”
There were 686 Twitter Feeds. What did the tweets say?
“Dominant Content = Quotes, Ideas, Discussion
To the naysayers who claim only garbage flows by those tweeting during a live speaker presentation or panel, the stats show differently. In reality, 75% of the 686 tweets were directly quoting the speaker/commenter/questioner OR commenting on the topic/issue OR passing along added value links for relevant content. In other words, most of the chatter was directly germane to the topic being discussed live in the moment.”
The rest of analysis is here by Maury Giles.
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Interesting. I can see Twitter being used as a back channel during conference presentations or lectures…but at a presentation to clients? Scary stuff.
I think it’ll be a long time before that will be acceptable in a face to face business meeting. That said, how long will it be before the majority of F2F meetings are replaced by Campfire or something similar?
i can think of a few spaces where it would fit really well - eg presenting a significant multicountry piece of work where you want stakeholders to connect, comment and build on the ideas presented. This would be a lot more efficient than writing on post its (though possibly currently not as easy to to group tweets).