“Marketing world is changing and we have no other choice as adapt… or become extinct.” David Armano gave a recent presentation on the future of advertising in Minnesota and covered by Vanessa Bright here with advertising examples. And if the points made about advertising are true - “# advertising is the creation of the campaign for the mass, while social media is niche; # agencies have silos – collaboration does not happen”, the same must be said for market research. And the same shift that has been seen in software development from the cathedral to the bazaar, now it is recommended that in advertising” OLD – everything is “thought-through” to the minute detail before launch… NEW – apps are lunching in beta and modified as needed later – co-created with the users… Product development is mixing with marketing.” David Armano blogs here about it
Here is the link to other presentations on the future of advertising.