• qualitative research

    Posted on March 31st, 2009

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    Culture, archetypes and brands

    Last weekend I went to the museum of pre Columbian art in Santiago. The curation is extraordinary – a mangeable and powerful selection of pieces which are well lit, and each piece has both Spanish and English explanations on the sides of the displays. This both ensures you circle around pieces, as welll [...]

  • qualitative research

    Posted on September 5th, 2008

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    dragonfly

    It’s interesting how animals and insects (like colours) can have different archetypal meanings.  In Europe dragonflies have more sinister associations.  In Sweden trolls use the dragonflies as spindles to weave their clothes, where in England one name was the devil’s darning needle.  By comparison, in Japan, dragonflies are symbols of courage and strength; while in [...]

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