Our qual team in Vietnam have won a best paper at the recent Esomar Asia Pacific conference (our 3rd successive win in 3 years across 3 different countries). This team in Vietnam does great work in a fascinating country, which at the moment is going through extraordinary change.
The abstract:
We must continue to adapt new [...]
Admittedly part of my week is often taken up with conference calls, and the unique dynamics of a global conference call can lead to extraordinary comments (as one colleague from the UK described them - times where you can loose the will to live). Last week i had another Benjamin Joffe moment captured in [...]
During an interview with a couple of folks from Wall St Journal on Friday we were asked how we could prove what is happening in Asia is significantly different and diverging from the US. (The company we worked for had released some data showing the intensity of the online world is different in Asia, as [...]
A paper written with Bernice Klaassen and which i ended up presenting in Montreal at the Esomar Congress was captured well in the WARC blog. http://www.warc.com/ConferenceBlogs/ESOMAR-092008.asp (actually a far better summary than the one i wrote)
Day two: Mastering the “metaverse”
James Aitchison
25 September 2008
“A common assumption of a decade ago was that Asian markets would [...]