Our qual team in Vietnam have won a best paper at the recent Esomar Asia Pacific conference (our 3rd successive win in 3 years across 3 different countries). This team in Vietnam does great work in a fascinating country, which at the moment is going through extraordinary change.
The abstract:
We must continue to adapt new [...]
Selecting frameworks can seem very straightforward when you have been trained as a researcher in a Western market. As a qualitative researcher trained in the anglo saxon school - there is an emphasis on psychology, individualism and pragmatism. It is easier to be conscious of the framework than to be conscious of the frame.
Frameworks and [...]
Each wave of the Universal McCann social media tracker contains its own gems,
Universal Mccann International Social Media Research Wave 3
View SlideShare presentation or Upload your own. (tags: socialmedia research)
and is consistent with our findings about the different participation rates in Asia. A must read.
interesting some large demographic stories from emerging markets where internet penetration rates [...]