Admittedly part of my week is often taken up with conference calls, and the unique dynamics of a global conference call can lead to extraordinary comments (as one colleague from the UK described them - times where you can loose the will to live). Last week i had another Benjamin Joffe moment captured in [...]
Global communications have always had to adopt and adapt to local market communications. Navjeet Bawa & Punita Gandhi in their paper “Adapting Global Communications to Asian markets”,noted “while there is increasing homogenization of media and communication channels has led to the subsequent unification of content and format of messages across the globe, there are certain [...]
A paper written with Bernice Klaassen and which i ended up presenting in Montreal at the Esomar Congress was captured well in the WARC blog. http://www.warc.com/ConferenceBlogs/ESOMAR-092008.asp (actually a far better summary than the one i wrote)
Day two: Mastering the “metaverse”
James Aitchison
25 September 2008
“A common assumption of a decade ago was that Asian markets would [...]