It is too easy to highlight any methodology by comparing it to focus groups - eg focus groups bad - twitter/neuroscience/ethnography/online good. You can replace the contrasting noun with whatever methodology is fashionable or new. (Though new gives us an opportunity to do things differently from before - we just don’t have to forget [...]
What are focus groups?
Focus group is a term often applied to a group discussion carried out for market research purposes. This may seem simple but i have found there are very different expectations of what should happen in a focus group. (This is most starkly seen by whether or not there is an expectation whether [...]
This week started with an email from one of the “Mad-ison Men” who work here in Asia. It was to turn down a proposal for research because they thought that focus groups would give them more depth, and more emotion than anything we could do online. So there it is - after years of ad [...]