• qualitative research

    Posted on March 19th, 2009

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    More on generative techniques

    Leah Buley from Adaptive Path has just uploaded this deck from sxsw. i have always liked how Adaptive Path approached understanding design needs, and their use of sketching (and it’s amazing what a difference a drawing can make instead of a ppt diagram).
    UX Team of One @ SXSW 2009
    View more presentations from Leah Buley.

  • qualitative research

    Posted on March 9th, 2009

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    The role of generative research techniques

    Liz Sanders has articulated from a design perspective the role of generative techniques. (Even if it is wildly unrepresentative of what does happen in the research world for a number of decades - the contrast is still useful). And this follows on from previous posts which explore the impact of consumer generated ideas. [...]

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