• qualitative research

    Posted on April 20th, 2009

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    being more creative, inspired and innovative

    Innovation continues to challenge us to be more creative; especially when incremental insights or ideas are not going to make enough of a difference to a client’s business challenges. Recently i had dinner with friends, including a film maker who puts aside 8 am-12 every day to just focus on his writing. No email. [...]

  • qualitative research

    Posted on April 14th, 2009

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    Creative Problem Solving - a useful qual tool

    Increasingly qualitative researchers are adding ideation and innovation skills to a long list of skills (anthropology, semiotics,understanding of brands, running online communities, usability, and design thinking. Years ago a leading lecturer in media studies taught me that it was always useful to go back to the original text, process or experiment. Working with [...]

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