Popularised by Wendy Gordon, the analogy of the bricoleur (or a ‘do-it-yourself ‘ person) was initially created by Claude Levi Strauss when discussing the concept of mythic thought. A 2002 Admap article described the shift from where
‘we use contact with consumers to generate material from which to extract insightful and useful meaning’
to:
‘we use qualitative [...]
Vicky Jones recounts a story where two engineers set up their own consulting business. “These guys did all the CAD work themselves. To them, this commitment to quality is what set them apart from their competition, and they trumpeted this difference on their web site and in all their marketing materials.This engineering firm [...]
Inevitably the focus changes during a recession, and especially so during what some friends now refer to as TGR - The Great Recession. There is lots of material around at the moment; the most recent from the erudite Joel Rubinson Marketing in a recession; people rethink what value means - here.
The article by [...]
More recent updates from SXSW. Field Notes from the recent SXSW conference by John Moore:
Field Notes from SXSWi
View more presentations from John Moore.
As i have mentioned elsewhere in my blog - Kathy Sierra has provided rich material about users, learning and how we help to design experiences. Kathy Sierra did ask people who were [...]
Leah Buley from Adaptive Path has just uploaded this deck from sxsw. i have always liked how Adaptive Path approached understanding design needs, and their use of sketching (and it’s amazing what a difference a drawing can make instead of a ppt diagram).
UX Team of One @ SXSW 2009
View more presentations from Leah Buley.
WARC conference hears how research industry must gain new skill sets to glean insight from online consumers
From WARC - UK– The research industry must learn and incorporate a new set of skills to change the way it gains insight from consumers online, according to the Advertising Research Foundation’s (ARF) chief research officer Joel Rubinson.
Research attended [...]
Liz Sanders has articulated from a design perspective the role of generative techniques. (Even if it is wildly unrepresentative of what does happen in the research world for a number of decades - the contrast is still useful). And this follows on from previous posts which explore the impact of consumer generated ideas. [...]
This year, more than any other in the recent past, our clients need insights. The word ‘insight’ is overrused and can risk loosing meaning. Cliché, wrote Orwell, “anaesthetises a portion of one’s brain”.
Some agencies and clients have tried definitions to define what insight is.
Unilever has published in The Hub [...]
Historically the UK has produced some exceptional qualitative thinkers and writers. But as we engage in an era of experience design, i increasingly find myself drawn to some of the design material coming out of the US. Here are a couple of presentations i came across recently that i like.
People [...]