Just as i was thinking what an odd time it is to be caught between classic qual researchers who want to see “the whites of their eyes”, and quant researchers who approach online qual as data…. i came across the article below. It’s interesting to me that the area of social media monitoring (well [...]
“Market research online communities (MROCs) will shock the qualitative market research world. They provide cheaper, faster and newer types of insights that today’s traditional qualitative research modes, such as focus groups, don’t currently provide.”
- Forrester Research Report, 2008
So i am not sure that “shock” is the best verb that Forrester could have used in [...]
This week started with an email from one of the “Mad-ison Men” who work here in Asia. It was to turn down a proposal for research because they thought that focus groups would give them more depth, and more emotion than anything we could do online. So there it is - after years of ad [...]
During an interview with a couple of folks from Wall St Journal on Friday we were asked how we could prove what is happening in Asia is significantly different and diverging from the US. (The company we worked for had released some data showing the intensity of the online world is different in Asia, as [...]
A paper written with Bernice Klaassen and which i ended up presenting in Montreal at the Esomar Congress was captured well in the WARC blog. http://www.warc.com/ConferenceBlogs/ESOMAR-092008.asp (actually a far better summary than the one i wrote)
Day two: Mastering the “metaverse”
James Aitchison
25 September 2008
“A common assumption of a decade ago was that Asian markets would [...]