Greg Rowland is an exceptional industry practioner utilising semiotics to decode cultural mythologies. Given the unravelling & recomposing of the US dream - this slideshow contains interesting perspectives
American Dream Election 2
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Selecting frameworks can seem very straightforward when you have been trained as a researcher in a Western market. As a qualitative researcher trained in the anglo saxon school - there is an emphasis on psychology, individualism and pragmatism. It is easier to be conscious of the framework than to be conscious of the frame.
Frameworks and [...]
It’s interesting how animals and insects (like colours) can have different archetypal meanings. In Europe dragonflies have more sinister associations. In Sweden trolls use the dragonflies as spindles to weave their clothes, where in England one name was the devil’s darning needle. By comparison, in Japan, dragonflies are symbols of courage and strength; while in [...]