• branding

    Posted on December 1st, 2008

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    Brands, culture and piracy…

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    Written by Matt Mason 

    This acknowledges that marketing has been taking meaning from culture and attaching it to products.  (This is the best way to introduce semiotics and to explain why culture is important to marketing, and  why you need cultural research tools not just psychological tools that utilise focus groups or depth interviews. Brands [...]

  • qualitative research

    Posted on November 21st, 2008

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    Semiotic analysis of the American dream

    Greg Rowland is an exceptional industry practioner utilising semiotics to decode cultural mythologies.  Given the unravelling & recomposing of the US dream - this slideshow contains interesting perspectives
    American Dream Election 2     
    View SlideShare presentation or Upload your own.

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