If you have watched the first series of MadMen, you will have noticed that motivational research has been around for a while. The shift to ethnography is part of the shift to observe behaviour and context rather than just reported behaviour. There is also a shift amongst some clients to a greater focus [...]
I noticed recently that there was new material uploaded recently about youth, including youth in Asia. I am not sure about the term millenials (which may or may not have two n’s). Some things don’t change - youth consistently have the same core requirement of this lifestage - to both fit in and [...]
Thanks to Charles Frith for highlighting this in his blog - “A Presentation About Community, By The Community” presented at IMM09. Crowdsourced by Neil Perkin who blogs and is the Director of Marketing & Strategy for the commercial functions of IPC Media, it is very very good and an excellent [...]
During 2008, from Singapore to London, i would end up trying to explain Twitter to people who had never heard of it before. One of my colleagues was still in shock from having discovered the existence of Second Life from his wife’s Chartered Accountancy journals (in an article 10 trends you should know about). [...]
Each wave of the Universal McCann social media tracker contains its own gems,
Universal Mccann International Social Media Research Wave 3
View SlideShare presentation or Upload your own. (tags: socialmedia research)
and is consistent with our findings about the different participation rates in Asia. A must read.
interesting some large demographic stories from emerging markets where internet penetration rates [...]