• branding

    Posted on November 1st, 2009

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    Does MR have some catching up to do?

    Browsing a couple of ad agency bloggers, and came across a couple of interesting pieces. This deck uploaded by Jason Oke demonstrates the issues with connections planning:
    Connections Planningness
    View more documents from Jason Oke.

    If agencies are moving towards a new understanding of what people do, and how they use media; and towards identifying people’s real problems. [...]

  • branding, emerging markets

    Posted on November 12th, 2008

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    Engagement , Communications and Asia Pacific

    Global communications have always had to adopt and adapt to local market communications. Navjeet Bawa & Punita Gandhi in their paper “Adapting Global Communications to Asian markets”,noted “while there is increasing homogenization of media and communication channels has led to the subsequent unification of content and format of messages across the globe, there are certain [...]

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