• qualitative research

    Posted on May 25th, 2009

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    A bad day in powerpoint land

    Last week reminded me how far the industry has to go in consistent presentation quality. I wish I could say it was only a problem with junior people, still grappling with research, story telling and ppt. Over drinks last week, a friend who works as in a global insight role did tell me [...]

  • qualitative research

    Posted on February 1st, 2009

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    Learning to think visually

    i have spent way too much of my adult life in workshops.  This has sometimes required spending whole days in windowless rooms with large bits of white paper. (And either you are trying to sort out a huge strategic issue without access to either enough data or natural light… or rehashing predictable answers using large [...]

  • qualitative research

    Posted on January 28th, 2009

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    5 great powerpoint resources for qualitative researchers

    Powerpoint, for better or for worse, shapes how we deliver the research findings back to clients.  i always thought “Wake me up when the data is over”, part of a book title on storytelling in organisations, captures one of the pain points of presentations. Even qualitative researchers can be guilty of telling clients [...]

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