A week ago I handed in my Blackberry, my Dell and exited the corporate MR world. 11 years is a long time with one business but continued changes of owners and mergers ensured there was always new people, new tools and new opportunities. Alistair Gordon for me captured best the experience of working within a [...]
Browsing a couple of ad agency bloggers, and came across a couple of interesting pieces. This deck uploaded by Jason Oke demonstrates the issues with connections planning: Connections Planningness View more documents from Jason Oke. If agencies are moving towards a new understanding of what people do, and how they use media; and towards identifying [...]
Popularised by Wendy Gordon, the analogy of the bricoleur (or a ‘do-it-yourself ‘ person) was initially created by Claude Levi Strauss when discussing the concept of mythic thought. A 2002 Admap article described the shift from where ‘we use contact with consumers to generate material from which to extract insightful and useful meaning’ to: ‘we [...]
There is a breadth of academic thinkers: Chris Kelty, Clay Shirky, Tom Boellstorf, Mimi Ito, The Daniel Miller Assemblage, Danah Boyd’s dissertation on social media, Lisa Galarneau dissertation on gaming etc. Developing Cyberethnographic Research Methods for Understanding Digitally Mediated Identities by Natalia Rybas, Radhika Gajjala discusses academic ethnographic theory and implications for practice of this [...]
Healthcare Napkins All View more documents from Dan Roam. inspiring use of ppt and diagrams
It’s been a while since my last post, there’s nothing like an integration during a recession to remind one about change, and the true and very real challenges of business. It was an article about this very integration that prompted this post, an article that I myself could have written ten years ago when I [...]
A well thought out piece that reminds us (yet again) of the need for playfulness, relinquishing control, being authentic, developing binding activities, working with the community and engaging consumers in a more participative way. Also – some nice references to how science fiction shapes the future, and, of course, the ever ubiquitious William Gibson quote. [...]
Last week reminded me how far the industry has to go in consistent presentation quality. I wish I could say it was only a problem with junior people, still grappling with research, story telling and ppt. Over drinks last week, a friend who works as in a global insight role did tell me a horror [...]
It is too easy to highlight any methodology by comparing it to focus groups – eg focus groups bad – twitter/neuroscience/ethnography/online good. You can replace the contrasting noun with whatever methodology is fashionable or new. (Though new gives us an opportunity to do things differently from before – we just don’t have to forget what [...]
Now, some time after The Cluetrain Manifesto came out with “Markets are conversations”, conversation is in danger of being an overused word. Mary Goodyear is an astonishing thinker, and she said nearly ten years ago that marketing evolution is the increasingly sophisticated dialogue between the marketer and the consumer. Yet examples of mass brands holding [...]
