Technology is enabling us to triangulate findings more quickly than ever before. The old U&A two step process sometimes led to qualitative assumptions or patterns that shifted with the greater volume of data gathered in a quant survey. Increasingly it is easier to use qualitative to illuminate data with context; stories and answering some of [...]
Popularised by Wendy Gordon, the analogy of the bricoleur (or a ‘do-it-yourself ‘ person) was initially created by Claude Levi Strauss when discussing the concept of mythic thought. A 2002 Admap article described the shift from where ‘we use contact with consumers to generate material from which to extract insightful and useful meaning’ to: ‘we [...]
There is a breadth of academic thinkers: Chris Kelty, Clay Shirky, Tom Boellstorf, Mimi Ito, The Daniel Miller Assemblage, Danah Boyd’s dissertation on social media, Lisa Galarneau dissertation on gaming etc. Developing Cyberethnographic Research Methods for Understanding Digitally Mediated Identities by Natalia Rybas, Radhika Gajjala discusses academic ethnographic theory and implications for practice of this [...]
