Our qual team in Vietnam have won a best paper at the recent Esomar Asia Pacific conference (our 3rd successive win in 3 years across 3 different countries). This team in Vietnam does great work in a fascinating country, which at the moment is going through extraordinary change. The abstract: We must continue to adapt [...]
i was fortunate enough to attend most of the first day of the conference in Bangkok last week, which i also spoke at. I was unfortunate enough to miss the rest due to a crazy workload. There was an interesting cross section of people including planners, marketers and researchers from across Asia and the Middle [...]
There are numbers of reports being published about BRIC markets in the automotive sector. It’s an interesting time to explore the subject of cars (collapsing sector, contribution to a warming planet). The Economist has released a report which states that BRIC economies have been expanding so fast that even “a slowdown” will leave them with [...]
During an interview with a couple of folks from Wall St Journal on Friday we were asked how we could prove what is happening in Asia is significantly different and diverging from the US. (The company we worked for had released some data showing the intensity of the online world is different in Asia, as [...]
Selecting frameworks can seem very straightforward when you have been trained as a researcher in a Western market. As a qualitative researcher trained in the anglo saxon school – there is an emphasis on psychology, individualism and pragmatism. It is easier to be conscious of the framework than to be conscious of the frame. [...]
Each wave of the Universal McCann social media tracker contains its own gems, Universal Mccann International Social Media Research Wave 3 View SlideShare presentation or Upload your own. (tags: socialmedia research) and is consistent with our findings about the different participation rates in Asia. A must read. interesting some large demographic stories from emerging markets [...]
Global communications have always had to adopt and adapt to local market communications. Navjeet Bawa & Punita Gandhi in their paper “Adapting Global Communications to Asian markets”,noted “while there is increasing homogenization of media and communication channels has led to the subsequent unification of content and format of messages across the globe, there are certain [...]
With new consumerism and new technology Engagement Marketing is changing the way brands connect with consumers. Marketers in Asia will increasingly need to provide mechanisms where consumers can interact with their brand. New Consumerism is evolving in Asia; though this is more evident outside corporate communications than within it. As with communication campaigns, research will [...]
It was fascinating to be in Angkor so soon after Jakarta. This was an empire which came into being about 800 when Jayavarman II announced independence from Java. Ever since I studied Angkor Wat from dusty books in Auckland University library during a paper on Southeast Asian history I had wanted to travel there. It [...]
Finally can upload photos. As people told us food is fresh at the market – and vividly displayed.
