Have we got stuck at the same level of the online qualitative discussion for too long? It’s time to move on from discussing focus groups vs bulletin boards (which is like comparing hammers and saws). The paradox of online qual is that while it is all about the technology (because of the impact on participant [...]
A well thought out piece that reminds us (yet again) of the need for playfulness, relinquishing control, being authentic, developing binding activities, working with the community and engaging consumers in a more participative way. Also – some nice references to how science fiction shapes the future, and, of course, the ever ubiquitious William Gibson quote. [...]
Now, some time after The Cluetrain Manifesto came out with “Markets are conversations”, conversation is in danger of being an overused word. Mary Goodyear is an astonishing thinker, and she said nearly ten years ago that marketing evolution is the increasingly sophisticated dialogue between the marketer and the consumer. Yet examples of mass brands holding [...]
Several years ago a lot of pundits were discussing generation C. Jake Pearce wrote in idealog in 2006; “Trendwatching.com says it’s C for ‘content’, meaning Gen C are defined by their production of original material. The bloggers at Digital Hive say it’s all about ‘creativity’—that Gen C want to become co-creators of their world (“Don’t [...]
“Marketing world is changing and we have no other choice as adapt… or become extinct.” David Armano gave a recent presentation on the future of advertising in Minnesota and covered by Vanessa Bright here with advertising examples. And if the points made about advertising are true – “# advertising is the creation of the campaign [...]
So imagine if during your next presentation, all the clients were on Twitter, and could write ocmments. What would they say? Charlene Li who has now moved from Forrester to Altimeter has a presentation uploaded called The Future Of Social Networks. This is the synopsis from Charlene Li of her presentation: “Thesis: Social networks will [...]
Just as i was thinking what an odd time it is to be caught between classic qual researchers who want to see “the whites of their eyes”, and quant researchers who approach online qual as data…. i came across the article below. It’s interesting to me that the area of social media monitoring (well that’s [...]
This deck has a great range of community examples (and makes you realise how many there are in action) The 10 Commandments of Community Management (Keynote) View more presentations from getsatisfaction.
The changing role of technology in our lives has been discussed and debated whether it is the printing press, the telegraph or the mobile phone. Mark Weiser from the Xerox Palo Alto Research Center (PARC). coined the phrase “ubiquitous computing” around 1988. In 2002 Philips was talking about Ambient Awareness. Their belief was that Ambient [...]
Another great presentation from slideshare – summed up as “It’s about earning ownership of the experience where your products are used and brands are shaped”. Context Marketing, arenas, utilities and the convergence of them View more presentations from Helge Tennø.
