I have been lucky enough to be travelling through Latin America – Mexico City, Buenos Aires, Sao Paulo, Curitiba, Rio and Santiago (which actually sounds like a perfect backpacker’s journey). As i write this there are 60 young Iron Maiden fans outside the front of this hotel in Santiago. So some observations remain consistent as [...]
WARC conference hears how research industry must gain new skill sets to glean insight from online consumers From WARC – UK– The research industry must learn and incorporate a new set of skills to change the way it gains insight from consumers online, according to the Advertising Research Foundation’s (ARF) chief research officer Joel Rubinson. [...]
If you have watched the first series of MadMen, you will have noticed that motivational research has been around for a while. The shift to ethnography is part of the shift to observe behaviour and context rather than just reported behaviour. There is also a shift amongst some clients to a greater focus on behaviour [...]
After a who? question following my last post, i thought i would talk a little bit about Marshall McLuhan. He was a Canadian and a professor of English literature, and is someone people invoke when there are changes in technology. If you look through the quotes below – not only is he very good at [...]
“There are going to be lots and lots of challenges. At a macro economic level I don’t think we’ve seen anything yet. My very poor economic analysis is that there is no short-term credit liquidity in the world, so companies that don’t have regular cash flows and that need to pay suppliers and their staff [...]
Thanks to Charles Frith for highlighting this in his blog – “A Presentation About Community, By The Community” presented at IMM09. Crowdsourced by Neil Perkin who blogs and is the Director of Marketing & Strategy for the commercial functions of IPC Media, it is very very good and an excellent demonstration of the power of [...]
During 2008, from Singapore to London, i would end up trying to explain Twitter to people who had never heard of it before. One of my colleagues was still in shock from having discovered the existence of Second Life from his wife’s Chartered Accountancy journals (in an article 10 trends you should know about). I [...]
“Market research online communities (MROCs) will shock the qualitative market research world. They provide cheaper, faster and newer types of insights that today’s traditional qualitative research modes, such as focus groups, don’t currently provide.” – Forrester Research Report, 2008 So i am not sure that “shock” is the best verb that Forrester could have used [...]
Admittedly part of my week is often taken up with conference calls, and the unique dynamics of a global conference call can lead to extraordinary comments (as one colleague from the UK described them – times where you can loose the will to live). Last week i had another Benjamin Joffe moment captured in the [...]
rheingold has completed interesting research on food (which always demands both psychological and cultural insights of a higher order in multi country projects). They have reported on how “People’s eating behavior continues to be de-rhythmized. Fixed, ritualized meals are becoming less and less prevalent. Food is increasingly consumed ‘in passing’ and therefore has to fit better [...]
