Innovation continues to challenge us to be more creative; especially when incremental insights or ideas are not going to make enough of a difference to a client’s business challenges. Recently i had dinner with friends, including a film maker who puts aside 8 am-12 every day to just focus on his writing. No email. No [...]
Inevitably the focus changes during a recession, and especially so during what some friends now refer to as TGR – The Great Recession. There is lots of material around at the moment; the most recent from the erudite Joel Rubinson Marketing in a recession; people rethink what value means – here. The article by John [...]
“There are going to be lots and lots of challenges. At a macro economic level I don’t think we’ve seen anything yet. My very poor economic analysis is that there is no short-term credit liquidity in the world, so companies that don’t have regular cash flows and that need to pay suppliers and their staff [...]
This week started with an email from one of the “Mad-ison Men” who work here in Asia. It was to turn down a proposal for research because they thought that focus groups would give them more depth, and more emotion than anything we could do online. So there it is – after years of ad [...]
